Being green isn’t easy, especially when you’re a startup. With product deadlines and marketing budgets, Startup life leaves little time for little else much less the environment.
Being Green Isn’t Easy, Or Is It?
Green City Solutions uses a unique combination of IoT technology and plants to drive sustainability
While this is understandable, there are lots of things that any startup can do to impact the environment. With a little research and creativity, one can become an eco-friendly entrepreneur.
For those who need a little more convincing, it’s not just the environment that will benefit from any efforts made to go green. Also, being able to call yourself a “green business” is great for public relations. Emphasize the efforts you’re making to be environmentally friendly, and gain the favor and business of like-minded consumers.
So can startups really afford to be socially responsible? Here’s a startup already driving sustainable innovation.
As many people move away from the suburbs and into the cities, air pollution serves as a health risk to many around the world. Green City Solutions from Dresden, Germany founded CityTree at the intersection between plants and IoT. CityTree is a freestanding urban solution used to decrease air pollution. Each unit has the effect of up to 275 traditionally planted trees, but requires less than 1% of the space and no groundwork. Not only does it serve the role of a traditional park bench the architecture seamlessly blends itself into the urban landscape. As winners of the 2015 Cisco Grand Innovation Challenge, CityTree has a lot of room to grow.